WordPress

About the Programme

1. Content Management System (CMS):

  • Ease of Use: WordPress allows users to create, edit, and organize website content through an intuitive admin interface. You don’t need to know how to code to get started, making it a great choice for beginners.
  • Post and Page Management: It provides easy-to-use tools for managing posts, pages, and categories, enabling you to organize your website content effectively.

2. Open-Source:

  • Free to Use: WordPress is open-source, which means it is free to download, use, and modify. You only need to pay for hosting and possibly premium themes or plugins.
  • Community-Driven: Being open-source, WordPress has a vast community of developers, designers, and users contributing to its growth and improving its functionality. There are thousands of free plugins, themes, and resources available online.

3. Themes and Customization:

  • Themes: WordPress themes control the design and layout of your website. There are thousands of free and premium themes available, allowing you to choose a look that suits your site’s purpose.
  • Customization: You can customize themes further with built-in customization options, CSS (Cascading Style Sheets), or even by creating your own child theme to modify the existing theme’s structure.

4. Plugins:

  • Extend Functionality: Plugins are extensions that add specific features to your WordPress site. There are thousands of plugins available, allowing you to add everything from contact forms, SEO tools, and social media integration to eCommerce functionality.
  • Popular Plugins: Some widely used plugins include:
    • Yoast SEO: For optimizing your site for search engines.
    • WooCommerce: To turn your site into an online store.
    • Elementor: A page builder plugin for creating custom page layouts without coding.

5. Content Creation and Editing:

  • Block Editor (Gutenberg): WordPress features a block-based editor called Gutenberg, which allows users to create rich content layouts using pre-made blocks for text, images, videos, galleries, buttons, etc.
  • Classic Editor: If you prefer the old interface, WordPress offers a classic editor as an option, similar to traditional word processors.

6. Media Management:

  • Easy Media Upload: WordPress makes it simple to upload and manage media files, such as images, videos, and audio. You can also organize them into folders for better management.
  • Image Optimization: With built-in features and plugins, WordPress allows automatic resizing and optimization of images to improve site speed.

7. SEO (Search Engine Optimization):

  • Built-in SEO Features: WordPress comes with some basic SEO functionality like custom permalinks and meta tags. However, there are many plugins available (like Yoast SEO or RankMath) to improve your site’s search engine visibility.
  • URL Structure: WordPress allows you to create search-engine-friendly URLs (called permalinks) to enhance SEO.

8. Security:

  • Basic Security Measures: WordPress has built-in security features like user role management, password protection, and automatic updates.
  • Additional Security Plugins: You can further enhance security using plugins like Wordfence or Sucuri, which provide firewalls, malware scans, and other protection features.
  • Regular Updates: WordPress is regularly updated, providing security patches and new features to keep your site safe and secure.

9. Multi-User and Collaboration:

  • User Roles: WordPress allows multiple users to collaborate on a site with different levels of access, such as Administrators, Editors, Authors, and Contributors.
  • Content Collaboration: This feature is especially useful for websites with multiple content creators or for teams working together to manage a site.

10. E-Commerce:

  • WooCommerce: One of the most popular plugins for building an online store with WordPress is WooCommerce. It allows you to sell products, manage inventory, accept payments, and handle shipping from within your WordPress site.

11. Scalability and Performance:

  • Scalable: WordPress can grow with your website. You can start with a small blog and later scale it into a full-fledged business or eCommerce website.
  • Optimizing Performance: WordPress offers several performance-enhancing plugins (like caching and image optimization tools) and practices (like using a content delivery network or CDN) to help websites load faster.

12. Hosting:

  • Self-Hosted vs. WordPress.com:
    • Self-hosted WordPress: This version requires you to host the website on your own hosting provider (e.g., Bluehost, SiteGround). It offers full control over your site, including themes, plugins, and customizations.
    • WordPress.com: This is a hosted service provided by Automattic (the company behind WordPress). It’s easier to set up but offers fewer customization options and plugins unless you go for their paid plans.

13. Community and Support:

  • Support Forums: WordPress has an extensive user community, with a wealth of knowledge available in forums and online resources.
  • Documentation: The WordPress Codex and official documentation are available to help you troubleshoot issues and learn how to use the platform.
  • Premium Support: Some hosting providers offer managed WordPress hosting with premium support to help with technical issues.
Career Path

  • WordPress Developer

  • Front-End Web Developer

  • Full-Stack Web Developer (with WordPress stack)

  • Theme Developer

  • Plugin Developer

  • Web Designer (WordPress-focused)

  • Freelance WordPress Developer / Designer

  • WordPress Consultant

  • Website Maintenance Specialist

  • E-commerce Developer (WooCommerce expert)

  • Content Manager / Website Administrator

  • SEO Specialist (with WordPress site optimization skills)

  • Digital Marketer (managing WordPress-based campaigns)

  • WordPress Trainer / Online Course Creator

Duration & Fee

Duration: 10 hrs

Fees: Ksh 3,500

WordPress

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